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Everything is a prototype

Everything is a prototype.” — a wise designer

It’s a powerful way to think about the world isn’t it?⠀

You build a prototype, you learn from it, and then you make the finished product. The ‘ex-perts’ will clap their hands and tell you that’s job done, but you know it’s only just getting started…⠀⠀

Your #design is just another #prototype, and if you fail to recognize it then you’ll be standing still whilst everyone else moves forward. It’s not a sign of failure to adjust your design when your customers start to use it. It’s the best way to accept reality. No number of PowerPoint presentations will ever come close to what you’ll learn from thousands of customers using your product.⠀

Accept it, learn from it, and always improve from it. It’s what #designthinking is all about…⠀


Comfortable and light, this premium fitted short sleeve is a classic choice. High quality print adds a statement to one’s workout or everyday routine.

100% Combed ring spun cotton
Made by specially treating the cotton fibres before spinning them into yarn. The result is stronger and smother fabric.

With side seams
Located along the sides of a garment, they hold shirts shape longer and lend its structural support

Ribbed knit collar with seam
Ribbed knit makes collar highly elastic and helps retain its shape

Shoulder taped
Twill tape covers the shoulder seams to stabilize the back of the shirt and to prevent stretching

Care instructions
Machine wash: cold (max 30C or 90F); Do not bleach; Tumble dry: low heat; Iron, steam or dry: low heat; Do not dry clean

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Everything is a prototype

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